Author: admin
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Why Labelling Your Creativity is Killing It
In one famous study, researchers asked students to state their race before taking a standardised test. That tiny reminder — that little checkbox — was enough to tank their scores. Not only did they underperform compared to white students, but they also underperformed compared to their own baseline. That’s stereotype threat: when you make people…
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Redesigning Games for Survival: Why Inclusivity Is Not a Crutch, but Our Collective Lifeline
The revitalising alternative is to design games (and economic systems) that recharge rather than escalate, emphasise reciprocal care over competition, and centre inclusivity as a strategy, not as a mere afterthought. Introduction: The False Premises of Zero‑Sum Game Design Many contemporary games—both literal video games and metaphorical “serious games” used in learning, wellness, corporate performance,…
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Admin-Induced System Fatigue: Why Your Customers Are Too Tired to Click Your Marketing
by Christina D’oro Hooley ::: Let’s skip the fluff: people aren’t ghosting your campaigns because your subject lines suck. They’re ghosting everything because they’re tired. Not emotionally tired. Not pandemic tired. We’re talking admin-induced system fatigue. What the hell is that? It’s what happens when modern life feels like you’re trapped in a never-ending customer…
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Soft Power in Marketing: Holding the Room When It Breaks
When the Room Turns: Executive Soft Power in Marketing The Eye of a Brand Storm If the PM should burst—Panicked, flushed, cracking under two months of unrelentless pressing marketing for launch assets… If he storms in, realising out loud: “I effed up the SKU. The product doesn’t have five movements—it has six.That’s the wrong code.That’s…
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SEO, Logorrhoea & the Rise of Sick AI: A Cautionary Tale for Content Strategists
In our pursuit of SEO dominance, we’ve taught machines to mimic our worst habits: padding, bloating, and endless repetition. Now generative AI is spitting it back at us, sick with logorrhea. If we want to rescue clarity, trust, and craft, we need to stop feeding the beast and start writing like humans again.