Category: Marketing
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Soft Power in Marketing: Holding the Room When It Breaks
When the Room Turns: Executive Soft Power in Marketing The Eye of a Brand Storm If the PM should burst—Panicked, flushed, cracking under two months of unrelentless pressing marketing for launch assets… If he storms in, realising out loud: “I effed up the SKU. The product doesn’t have five movements—it has six.That’s the wrong code.That’s…
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SEO, Logorrhoea & the Rise of Sick AI: A Cautionary Tale for Content Strategists
In our pursuit of SEO dominance, we’ve taught machines to mimic our worst habits: padding, bloating, and endless repetition. Now generative AI is spitting it back at us, sick with logorrhea. If we want to rescue clarity, trust, and craft, we need to stop feeding the beast and start writing like humans again.