Purple Orca
Some people arrive with a pitch.
Christina arrives with a pause.
The kind of pause that makes room for meaning—for the throughline in a founder’s journey, the shape behind a story, the heartbeat under a brand.
Purple Orca isn’t an agency. It’s not a consultancy.
It’s a thinking space—where Christina shares what she’s learned over decades in brand, publishing, and marketing leadership. Ideas, insights, and frameworks. Frustrations and breakthroughs. Notes from the inside and reflections from the edges.
This isn’t about building funnels.
It’s about building understanding.
The kind that helps people communicate better—not louder.
Why Purple Orca?
The name began with Seth Godin’s Purple Cow—the call to be remarkable.
But this isn’t just about being different. It’s about being different with strategy.
Different with purpose.
And not in isolation—with collaboration.
Because orcas don’t hunt alone.
They communicate. They coordinate.
They kill—deadlines, objectives, creative barriers.
They blow things out of the water—with elegance, and with love.
That’s the energy behind this space: calm on the surface, deeply capable underneath.
Not flashy. Not formulaic.
Just clear thinking, purposeful work, and the occasional well-placed roar.
What You’ll Find Here
- Reflections on brand and language
- Publishing notes and narrative insights
- Strategic clarity for people doing meaningful work
- Quiet guidance for navigating bold transitions
This isn’t a pitch. It’s a presence.
If you’ve found your way here, maybe something in you is ready to be heard more clearly.