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by Christina D’oro Hooley ::: Let’s skip the fluff: people aren’t ghosting your campaigns because your subject lines suck. They’re ghosting everything because they’re tired. Not emotionally tired. Not pandemic tired. We’re talking admin-induced system fatigue. What the hell is…
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Soft Power in Marketing: Holding the Room When It Breaks
When the Room Turns: Executive Soft Power in Marketing The Eye of a Brand Storm If the PM should burst—Panicked, flushed, cracking under two months of unrelentless pressing marketing for launch assets… If he storms in, realising out loud: “I…
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SEO, Logorrhoea & the Rise of Sick AI: A Cautionary Tale for Content Strategists
In our pursuit of SEO dominance, we’ve taught machines to mimic our worst habits: padding, bloating, and endless repetition. Now generative AI is spitting it back at us, sick with logorrhea. If we want to rescue clarity, trust, and craft,…
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