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In one famous study, researchers asked students to state their race before taking a standardised test. That tiny reminder — that little checkbox — was enough to tank their scores. Not only did they underperform compared to white students, but they also underperformed compared to their own baseline. That’s stereotype threat: when you make people…

The revitalising alternative is to design games (and economic systems) that recharge rather than escalate, emphasise reciprocal care over competition, and centre inclusivity as a strategy, not as a mere afterthought. Introduction: The False Premises of Zero‑Sum Game Design Many contemporary games—both literal video games and metaphorical “serious games” used in learning, wellness, corporate performance,…

by Christina D’oro Hooley ::: Let’s skip the fluff: people aren’t ghosting your campaigns because your subject lines suck. They’re ghosting everything because they’re tired. Not emotionally tired. Not pandemic tired. We’re talking admin-induced system fatigue. What the hell is that? It’s what happens when modern life feels like you’re trapped in a never-ending customer…